PPC stands for pay-per-click is also known as cost per click (CPC), a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines such as Google AdWords and Microsoft Bing Ads. With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on websites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.
Digi Delight Technologies spent a lot of time to improve our client's rankings, clicks and conversions, and on delivering visible and measurable results. If the campaigns we run are not making your phone ring or bringing people to your site and creating sales. We will ensure an appropriate mix of both PC and mobile device coverage.